What is an attribute?

Marketing: A characteristic or feature of a product that is thought to appeal to customers. ...

	Tuesday, February 3, 2015 attribute   Term of the Day attribute 1. Marketing: A characteristic or feature of a product that is thought to appeal to customers. Attributes usually represent a manufacturer's or a seller's perspective and not necessarily that of a customer. Attributes of instant coffee, for example, may include its aroma, flavor, color, caffeine content, packaging and presentation, price, shelf-life, source, etc. Attributes have only two... Learn more about this term Usage Example The marketing campaign highlighted the attribute that they believed would convince the most potential consumers to purchase the product.   Featured Article LAN vs. WAN Computer networks fall into one of two very broad categories, a Local Area Network (LAN) and a Wide Area Network (WAN). LANs are something most of us ... Read this article   Voice Your Opinion What's your best tip for a work/life balance?   Take us with you! Download the BusinessDictionary app today.
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